Facebook, the social networking web site, just announced that commencing Saturday, June 13 at 12:01 AM EDT, it will allow its members to create personalized URLs for their Facebook pages. For example,
To protect trademark rights holders by blocking potential cybersquatters from registering your brands as URLs, Facebook provides a means of reserving rights in marks via their trademark protection contact form available at the following web page: http://www.facebook.com/help/contact.php?show_form=username_rights.
Thus, to protect your Intellectual Property rights in your brands, I strongly recommend registering your marks with Facebook to prevent cybersquatters from adopting your brands for personalized URLs.
Please contact me if you require any assistance in reserving and registering your brands with Facebook as soon as possible, keeping in mind that the deadline is this Saturday.